IKEA's AI chatbot started failing at half its customer questions so instead of cutting 8,500 workers, they turned those failures into $1.4 billion in brand-new revenue.
Every CEO running AI layoffs in 2026 is copying the wrong playbook.
IKEA looked at what their AI couldn't do and found a demand map hiding inside it.
What you'll learn:
✅ The one question IKEA's leadership asked that flipped the whole story
✅ Why your AI's failures are actually a demand map
✅ The 3-step framework to reskill toward unmet needs
The €1.3B ($1.4B) didn't come from the chatbot, it came from studying what the chatbot broke on.
