To Institutionalize Digital Health Messaging and Behavior Control, WHO Pushes for Permanent Tech Alliance
And you won't be surprised who the tech company is...
WHO, Meta, and Silicon Valley plan a long-term digital health alliance focused on narrative control and behavior change
A senior figure at the World Health Organization is advocating for a renewed and enduring partnership between global health authorities and Silicon Valley giants, lamenting what he views as a drop-off in corporate tech cooperation following the COVID-19 saga.
Andy Pattison, Team Lead for Digital Channels at the WHO, expressed frustration over what he described as a fading commitment from major tech platforms after pandemic restrictions began to lift.
He proposed forming what he called “a health online collective,” aiming to replicate the level of cooperation seen during COVID-19, but on a constant, institutional basis rather than one sparked by emergencies.
The goal, he explained, is to embed these relationships so deeply that a pandemic-scale digital response becomes routine, not reactive.
“The health cluster works together in the real world,” Pattison said,
“but in the digital world, we tend to start again.”
His vision is a standing alliance of tech companies and health authorities, ready to push unified messaging at all times, not only in crisis.
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