GARM 'Advertising Cartel' Shuts Down 48 Hours After X, Rumble File Lawsuit

by Tyler Durden, ZeroHedge

48 hours after X and Rumble filed a lawsuit against the Global Alliance for Responsible Media (GARM) 'advertising cartel' and several members, the World Federation of Advertisers announced it will shutter GARM, saying in a statement reported by Business Insider that they're "a not-for-profit organization with limited resources."

That obviously strains credulity considering they do the bidding of companies representing hundreds of billions in market cap, including CVS Health, Mars, Orsted, and Unilever [our note: all noted here are part of the International Cartel (aka Deep State)].

In an email to members, Stephan Loerke, the CEO of the WFA, said that the decision was "not made lightly."

Loerke also said that they intend to contest the allegations in X's lawsuit - and were confident that the outcome would "demonstrate our full adherence to competition rules in all our activities."

img: Stephan Loerke, CEO of WFA

The lawsuit alleges that GARM's members illegally conspired to "collectively withhold billions of dollars in advertising revenue" from Twitter, now known as X. The lawsuit also names Unilever, Mars, CVS, and Ørsted.

In response to the announcement, X CEO Linda Yaccarino said the platform that

No small group should be able to monopolize what gets monetized. This is an important acknowledgment and a necessary step in the right direction. I am hopeful that it means ecosystem-wide reform is coming.

Continue with Linda Yaccarino’s X post on

Our note: GARM is an acronym for Global Alliance for Responsible Media… Seriously? To be called out on their ‘responsibility’ this early in the game only underscores the farce GARM is… We wait with bated breath to see if CEO Loerke spins this or proves himself correct, somehow.